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Digital Marketing For Small Businesses

Cuby Martis | February 21,  2020

As technology evolves, the need for a marketing presence online is becoming increasingly significant. With approximately 4.54 billion users worldwide, and over 88% of the Australian population being active internet users, this has become a conventional social activity. As the time we spend online increases, so do the opportunities to tap into Digital Marketing.

Digital Marketing is an extremely effective way to grow a business and drive revenue, but it can seem overwhelming as there are so many channels and strategies involved.

Let’s start by defining Digital Marketing. In simple terms, Digital Marketing encompasses methods  driving more customers by advertising through digital channels such as websites, social media, search engines, email, and mobile applications.

This leads us to the question- why is digital marketing important for small businesses?

With 24/7 connectivity, digital marketing is taking over traditional marketing channels because the internet has enabled businesses to interact with targeted audiences in real-time. Customers have grown accustomed to engaging and interacting with a brand online.

If you own a small-medium business and you are debating whether digital marketing would be of any value to you, here are a few points to encourage you to consider a digital marketing strategy for your business.


Digital marketing enables businesses to drive awareness through targeted ads and campaigns. It facilitates a higher level of engagement through tactics that are customisable to your target audience’s needs.

Target your audience

One of the greatest benefits of digital marketing is that it lets you to refines your ability to tap into your ideal buyers. Social media gives you powerful targeted traffic to your website which raises its ratings and improves the results in search engines. You can create buyer personas at the start of your campaigns to establish who your ideal customer is going to be. This will help you tailor your strategy to engage your clients, generate leads and ultimately increase sales.

Casts a wider net

Digital marketing helps you connect with consumers globally, broadening your reach. With over half of the world’s online users accessing the web from a mobile device, your ability to sell increases enormously! So why be geographically bound when the world can be your oyster?

Performance tracking

Perhaps the greatest benefit of digital marketing is the ability to track results and calculate ROI in real-time. Being the most measurable form of marketing, you can effortlessly adapt your strategy for top results. The best part about this is you can change your tactics simultaneously, enabling you to keep your fingers on the pulse of the audience.


For a fraction of the cost, no other tools allow you to reach audiences as digital marketing does. Digital marketing allows start-ups to spend less while gaining more ROI (return on investment). A small business can scope its target audience and enhance its brand presence on a budget, without having to invest in expensive traditional marketing tactics.

So now that we have established the key benefits of Digital Marketing, where do you start?

Before you dive into creating and distributing content or launching digital ad campaigns, consider your overall business goals and create a digital marketing strategy. Digital marketing strategies can be complex and consist of many moving parts. It is crucial that your objectives are characterized and that every action summarised, aid in the accomplishment of these goals.

Digital marketing can offer phenomenal value to a business if it is constructed well.  At Ashfords BizTech, we take a holistic approach to Digital Marketing. We like to partner with our clients to guide and educate them on Digital Marketing best practices. We can help you develop successful campaigns that suit your budget and business needs and provide you with implementation and measurement tools. 

Contact the BizTech team

for a friendly chat to see how we can work together to grow your business.

Let's work together!

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