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Ashfords Officially Partners with South East Melbourne Phoenix

Ashfords Accountants & Advisory Announces Major Partnership with South East Melbourne Phoenix NBL Team

9 November 2020


Ashfords is proud to announce a new major partnership with South East Melbourne Phoenix (SEMP) as the club heads into their second season in the NBL.

As one of the largest  Accounting and Advisory firms in the South-East, Ashfords made the strategic move to partner with SEMP, the national basketball league’s ninth and newest team, as a major sponsor through to the end of the NBL22 season.

Ashfords CEO, Greg Cusack (pictured above left), says “Ashfords see this as a great opportunity to support a new business in our local area and be involved alongside them as we both continue to grow our connections in the hard-working and passionate “basketball heartland”.

SEMP aligns with our corporate values so we feel proud to be associated with them. We are excited to see where this opportunity takes both Ashfords and SEMP.”

Ashfords will take pride of place on the SEMP jersey and will also become the presenting partner of the PNX Network, the club’s business networking program.

Phoenix CEO Tommy Greer (pictured above right) says joining forces with Ashfords is a perfect alignment for the club.

“We often speak about building meaningful connections with the South-east community and forming a strategic partnership with Ashfords is a huge step in the right direction for us as we embark on our second season in the competition,” Greer said. “We welcome Ashfords to the Phoenix family and look forward to forming a strong relationship for many years to come.”

Currently located in Dingley Village, Ashfords are set to re-locate to a brand-new office in Dandenong South early in 2021, ensuring they are well-placed to service their vast network of clients into the future.



Ashfords wide range of professional services includes business management & advisory, wealth planning, taxation, superannuation, business services, audit and Ashfords Digital (IT solutions)

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South East Melbourne Phoenix are the NBL's newest franchise, based in Australian basketball's Heartland. Their first season saw them set records for the highest attendance for a home debut, first NBL franchise in history to win their first three games and highest first year average attendance for a brand-new franchise in the NBL.


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